myIDFi Welcomes Russ Wright as CMO

by | Nov 21, 2023 | Blog

Russ Wright an Intro

I’ve had the pleasure of knowing Jeff Nelson, the CEO of myIDFi, Inc. for over 25 years through our connection in the mortgage industry.

Jeff has always struck me as a very knowledgeable, intelligent, and sincere professional. He has always had his finger on the pulse of the business as a leader in retail and wholesale mortgage lending.

Last year, Jeff told me about the “little project” he’d been working on to revolutionize how borrowers’ information is secured and handled through a transparent one-to-one marketplace.

Given the nature of the mortgage business over the last couple of years, the ability to improve the execution of transactions and the ROI for loan officers that his project enabled resonated very strongly with me.

Joining myIDFi

The leadership team he had pulled together to develop and launch the platform is also an impressive collection of talent and experience. Much of my career has focused on helping mortgage loan officers improve their business through different product offerings. Incorporating the newest Web 3 technology and capturing the borrowers’ information as NFTs intrigued my intellectual curiosity.

I have recently been learning as much as possible about Generative AI and its applications in business. My experience in brand development and go-to-market strategy implementation was a great fit, and I started bugging Jeff to find a spot for me!

We eventually started working on fleshing out the crowdfunding strategy and content, and we were off to the races!

One of my favorite sayings is, “The definition of insanity is doing the same thing repeatedly and expecting different results.”. In an industry that has done things the same way for a very long time, I’m very excited to have the opportunity to be part of a fundamental paradigm shift in how borrower privacy and lead generation are delivered on a customer-centric platform that can expand into a variety of financial service offerings.


My introduction to Jeff Nelson and his groundbreaking project, myIDFi, has been a journey filled with excitement and promise. Jeff’s remarkable vision for revolutionizing borrower information security and his commitment to transparency in the mortgage industry have impressed me over our 25-year acquaintance.

The team he has assembled, along with their collective expertise and the incorporation of cutting-edge Web 3 technology, has piqued my intellectual curiosity and aligned perfectly with my background in brand development and go-to-market strategy.

Together, we have embarked on shaping a crowdfunding strategy and content that will drive this paradigm shift forward.

In an industry known for resisting change, myIDFi presents a refreshing opportunity to break away from the status quo and usher in a new era of customer-centric platforms that can extend to various financial service offerings. As we work towards this transformative goal, I am eager to contribute my knowledge and expertise to the success of this innovative venture. The future looks promising, and I am thrilled to be part of this dynamic journey with Jeff and the entire myIDFi team.

You may learn more about Russ through his LinkedIn profile or by visiting our ‘About Us‘ page.






You may also like …